Industry Leadership & Mentoring

We believe in mentoring the next generation. As two of our employees went to SCAD, we often mentor students and volunteer to speak on campus and in classes. Our Founder & Chief Creative Officer returned to the amusement park where he started his career as a teenager to speak to 250 of Lagoon’s frontline managers. Its HR Director said after the speech: “Geoff’s enthusiasm and creativity were a perfect match to engage, encourage, and inspire our leadership team.” Our mentorship extends to speaking to IAAPA Show Ambassadors and supporting the TEA Club at the Savannah College of Art & Design. We also regurarly donate tickets to students and young professionals at industry events.

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We believe it's important to be thought leaders in the industry and so we regularly speak at industry events. In fact, all of our employees have spoken in he last year at industry events on everything from getting inside the mind of GenZs to the organic success of the Savannah Bananas. Here are just a few of our speaking engagements over the last several years: 7Experiences Summit, Advisors Excel Crumpfest, Airline Historical Association, Babson College, Brigham Young University, EntertainTech Abu Dhabi, GACEP, Georgia State University, Heritage Rail Alliance, IAAPA, Lagoon, PDMA, Savannah College of Art & Design, Themed Entertainment Association, TEDx, Weissman Dance and the World Experience Organization.

Whether it's launching the web site Ask.Buzz in collaboration with the family of the legendary Harrison "Buzz" Price or publishing books like The CEO's Time Machine and Voyage to King's Cove, the team at Creative Principals believes in the power of writing and publishing. In fact, our Designer & Illustrator Mia Thatcher just signed a book deal with Shadow Mountain for a graphic novel. We are also active in sharing our thoughts online in both a Substack and in articles for The Federalist and other online publications. We're even working on a children's book about careers in the theme park industry!