Educational & Cultural Experiences
Working in partnership with JRA and Cortina Productions, Creative Principals is serving as creative director for the Ozark Mill tour and museum experience inside this new attraction being created by the Morris family from BassPro Shops. The Ozark Mill includes a general store, restaurant, bar and museum. We worked with local historians and mill experts on crafting the story, design and scripting all the media inside. The experience had a soft opening in November 2022 with a planned grand opening sometime during the summer of 2023.
The results are in and The Light the World Mobile Giving Machine ended up sending 13,000 donations to nine charities in five cities throughout the Southeastern United States. Creative Principals worked with Boncom to promote these reverse vending machines as they traveled from St. Augustine to Birmingham, Atlanta, Charlotte and then Charleston during the 2022 Christmas season. In Charleston alone, the people of South Carolina donated 543 Family Meals, 253 Warm Winter Clothes, 210 Personal Care Kits, 105 Warm Night's Rest and 405 7-Day Bus Passes. Our work included creating renderings for each of the locations, brainstorming story ideas, developing a communications strategy and then hiring the Tucker|Hall PR firm to help generate the publicity.
Creative Principals was hired by Miral to lead the creative on an inter-disciplinary team developing a new vision for the Al Ain Zoo in Abu Dhabi. We worked with LDP, Deloitte, SeaWorld and the Abu Dhabi Department of Culture and Tourism to craft a new direction for the zoo. This work included research, benchmarks, site visit, a week-long charrette that we facilitated along with concept plans and renderings. While we can't show the details of our work, we do look forward to seeing this vision implemented over the coming years.
The Chick-Fil-A College Football Hall of Fame's new GAME ON! AI Experience is getting rave reviews as a "revolutionary, wild, must-see, amazing, fantastic, wonderful, next-level and A+ experience." GAME ON! is doing this by putting fans directly into the game with its new AI experience. We started working directly with the Hall of Fame in September 2023 and put together the partnership with Creative Principals, The Producers Group, HyperCinema, 3Stage Design, Forward Thinking Designs and Project Workshop that moved our concepts into final design and production in April 2024. The GAME ON! AI Experience, along with other work such as a new military exhibit, opened on the the 10th Anniversary of the College Football Hall of Fame on August 24, 2024.