We will be hosting a workshop on The Future of Experiences & AI at the downtown Atlanta attraction on Wednesday August 13 at noon Eastern. The GAME ON! AI Experience will be hitting its one-year anniversary in August and the results have been impressive with attendance up, average ticket price up, length-of-stay up, retail sales up and net-promoter scores up!
The stories of Ayn Rand are coming to life in a new immersive experience at the planned Ayn Rand Center on the campus of the University of Texas in Austin. Creative Principals partnered with Imagine and a collection of talented thinkers and writers to bring the legendary author’s stories to life in a concept for a new immersive walkthrough experience.
On April 7th, 2025, Delta celebrated its 100th Anniversary with the grand re-opening of the newly renovated Delta Flight Museum in Atlanta. Creative Principals worked closely with Imagine to develop the initial concept and vision for the new experience. This included a kick-off charrette inside the Museum's Lockheed L-1011! The renovation, produced by Imagine, includes new exhibits, media and experiences.
The Indianapolis Motor Speedway Museum re-opened April 2, 2025 to rave reviews calling its new design "Breathtaking" and "Emotional." Creative Principals first started working with RWS on the project in 2021 and spent two years on the initial vision, master plan and final concept design. We delivered creative direction, story, the initial conceptual illustrations and creative treatments for all exhibits and media.
Creative Principals is led by a creative family with a love for experiences. From theme parks and museums to brand experiences and visitor centers, we work hard to imagine and create the next great experience for clients around the world!