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Creative leadership for brand experiences, museums, visitor centers and attractions...

The Principals

  • Creative Principals

    Geoff Thatcher
    Chief Creative Officer

  • Creative Principals

    Carrie O’Neal
    Brand Design

  • Creative Principals

    Richard Zampi

  • Creative Principals

    Phil Mastman
    Commercial Filmmaker

  • Creative Principals

    Lori Capener
    Art Director

  • Creative Principals

    Peter White
    Design Director & Producer

  • Creative Principals

    Jared Latimer
    UX Designer

  • Creative Principals

    Zoe Thatcher

  • Creative Principals

    Nathaniel West

  • Creative Principals

    Todd Hall

  • Creative Principals

    Alyssa Bailey-Hunsaker
    Creative Writer

"The Greatest story ever told"

Geoff Thatcher, our founder and chief creative officer, moderated a panel on Friday Sept. 27 at the 2019 SATE Conference from the Themed Entertainment Association. Entitled "The Greatest Story Ever Told," it explored faith-based attractions for the audience inside Seattle's Cornish Playhouse. From the Grand Mosque to the Vatican and from the Museum of the Bible to Singapore's Haw Par Villa, Geoff and his co-presenters Yael Coifman from Leisure Development Partners; Jonathan Alger from C&G Partners and Andrew Bagley from BONCOM discussed how when it comes to cause-driven experiences, faith is arguably the biggest cause of them all. The goal of the session was to bring together a marketer, architect, writer and number cruncher to spark a conversation about what the themed entertainment industry can learn from those who strive to tell the greatest stories ever told.

Video and other details will be shared soon... 

WElcome to Savannah

We are excited to announce our big move from Ohio to Georgia. Our new creative studio is located on historic Abercorn Street in midtown Savannah. This new location puts us close to the things that inspire us most: family, talent, the beach, a great university, food, trees, a wonderful climate and aviation hubs in Atlanta and Charlotte. 

This rendering of our studio is by Zoe Thatcher, one of our first "creative principals" who has now moved from St. Louis where she spent the majority of her time designing dance costumes to work out of our Savannah Studio fulltime. Zoe's work for Creative Principals has involved everything from costume design for the Warner Bros. World Abu Dhabi grand opening to uniform design for Quest, an indoor theme park in Doha. We are thrilled she is now working for us full-time.

Please come pay us a visit...


Roberta Butler, senior vice president, marketing and enterprise learning manager, discusses in this YouTube video the objectives of the FM Global Centre. Set to open in May 2019, the FM Global Center is the company's first client-centered experiential risk management facility in Asia-Pacific. It aims to inspire business leaders to take action and enable a deeper understanding of the science of loss prevention and the business value of risk improvement, through interactive simulation labs and learning areas.

Creative Principals was hired by Exhibit Concepts to lead the creative on the project.

global experiences podcast

Listen to our Founder & Chief Creative Officer talk with Exhibit Concept’s Jeff Hannah on the Global Exhibitor Podcast about how to create experiences around the world. In Part 1 of this two-part podcast, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. He and Hannah also talk about the role that culture plays in designing experiences. And, they talk about common conceptions that people around the world have about Americans. And here is the link to listen to Part II.

InPark Magazine Interview

InPark Magazine's latest issue features an interview with the Founder & Chief Creative Officer of Creative Principals. In the interview, Geoff Thatcher talks about a book he's been working on for more than 15 years and the reach of the experience industry.

The themed entertainment industry truly has a great reach, from small regional parks like Lagoon to large brand experiences like this one. And I still think we’ve only scratched the surface when it comes to bringing themed entertainment to brand experiences. I recently pitched a giant oversized piñata—and I mean giant—to a CMO of a big Fortune 500 company and he smiled and said, “Oh man, I love it, but we aren’t quite ready.”