Entertainment Experiences

Creative Principals served as creative director for the launch of this new theme park in partnership with Dubai's HQ Worldwide Shows. The project included everything from staging and costumes to a batmobile and live show with fireworks. One big highlight was producing a grand opening video that went viral--generating more than 18 million views.

Since its launch in 2017, Creative Principals has worked on 17 projects with Miral, the company leading the rapid evolution of the leisure and entertainment sector on Yas Island and throughout Abu Dhabi. While we cannot share details of the projects we've worked on, we can say that all of these visioning projects required a similar scope of work that included research, benchmarks, a site visit, charrette, storyline, concept plans and renderings.

Creative Principals worked directly with DOPMO and Granaroli Design and Entertainment on branding the Quest Themed Experience Centre and Doha Oasis mixed-use development. This included brand guidelines, uniforms, merchandise, signage and other elements. From its animated logo to tagline, everything you see advertising this indoor theme park began with our branding work.

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